It's an interesting phenomenon to be sure. What's going on at the ground level is complex. What is "cultural" in religious and social terms? Cultural is Baptism of infants and First Communion and Confirmation and Quincaneras, fiestas to follow. None of those favor a Pentecostal/charismatic approach theologically or practically with the diminution of fiestas of any kind. So Lutherans, who are ok with festivity and are sacramental, would appear to have the upper hand.
In an urban neighborhood it's all about buying and selling and going out of business and starting new businesses. So an online listing of the churches in Cypress Hills will show three or four that no longer exist (two of them Lutheran), and an under-representation of house churches and storefront churches which are free-form/Pentecostal. It will also sometimes demonstrate who's using the building that used to house another group - so the Methodist church now is a Ghanian African congregation, virtually all of prior Methodists having moved East, South or six feet under. I would say the Pentecostal churches in this community of 75000 number in the dozens in actuality. The three big RC congregations have morphed and merged from formerly six churches and six schools down to three of each. And the Italians have been replaced by Latinos, no doubt.
That being said, there are way more Latino Catholics than Pentecostals, around the percentage represented in the article. Because the leaders attract up to a certain number and then (usually) divide over leadership issues and/or the worker priest model. And the Catholic cultural connection continues to work.
We always explain our difference from and connection to in the process of inviting or receiving Latino folks. One of my great remembrances is going to a Novena for a neighbor and listening to one of our members deliver a prayer which thanked God for the life and eternal destiny of the departed, stated that Mary is full of grace because of the gift of the Father and Spirit of her Son who is also God's Son, and that we don't need to pray for the departed to be pulled through purgatory because the departed is already at peace with God forever. All of this inside a prayer.
Anyway, the Lutheran option is there, and includes all the sacramental connections, but (in my opinion) Latinos coming toward us desire
a) a faith community that is fervent and prayerful
b) a pastor who is available and personable
c) worship that is participatory and culturally inclusive
We could re-boot and re-energize, and should. But that should have been happening all along the way - this is not a new phenomenon.
I'm not sure how they're training the workers in Latin America - all the photos I have seen are of seminarians and pastors in collars and religiously formal attire, even though a lot of the Catholic priests don't use those practices as much.
Dave Benke