Several years ago I would have been appalled by this website. The cheesy "cover of a motivational book in the airport" look, the leading with the entrepreneur's personal story, the assumption that regular old church isn't for everyone, the bland description of "spiritual fitness," etc. etc. Now I'm more inclined to say, "Sigh. Fine, whatever. If that's how we're spending our mission dollars, well, I hope it works." I admit to having a hard time taking it seriously and don't really want to support it, especially not a whole franchise of such things, but if it takes off, so be it.