Now as regards keeping the personality away from the celebrant... I have a great deal of agreement also; however...
in many, even most more contemporary services the celebrant uses words, phrases and introductions which are not the usual found in most church body produced hymnals in use in the Lutheran church. Let us pray. The Word of the Lord. and so forth... might well be changed to ... We have heard the sermon now about how we are to have hope in the resurrection and now lets stand up and bring to God our weaknesses in having such faith and and and... or... brothers and sisters things have been bad all week for all of us... lets have our hearts kneel and pray... and the like... is this letting the personality exude too much? (not my way of doing things... but certainly many have such habits)
even in a more formal and very well followed book liturgy some have habits that are unique... I have always gathered prayers for the intercessions... I do not move like Ed McMann with patter among the folks but I do walk the aisle gathering prayers with a minimal amount of even clarifying conversation ... is that letting my personality protrude too much?