Planned Parenthood Marketing (Oct. 2004)
Tasteless. That’s about the kindest adjective we can conjure up regarding Planned Parenthood Federation of America’s new “I had an abortion” T-shirt. A lot of other people are using stronger language than that. Pro-life groups, of course, but also women who have had abortions and some local affiliates of the national organization are appalled at the cavalier and casual attitude toward abortion that would inspire such a slogan on a T-shirt.
But we have to admit it, we weren’t that surprised. For several years one of PPFA’s big sellers has been a holiday card with the message, “Choice on Earth.” Last year’s version featured a lovely array of snowflakes, with that message. “Spread the holiday spirit with these fun and festive cards,” their on-line advertisement cooed. Funny, we thought the “holiday spirit” had something to do with the birth of a child — a child who, if his mother had been counseled by Planned Parenthood, likely would not have made it to Bethlehem.
When conservative Fox television journalist Bill O’Reilly discovered the card a couple of years ago, he found it astonishing, and said so, suggesting that Jesus would be insulted by the card. He received a letter from the Rev. Mark Bigelow, a United Church of Christ pastor and a member of Planned Parenthood’s clergy advisory board. “One thing I know from the Bible,” the pastor asserted, “is that Jesus was not against women having a choice in continuing a pregnancy. . . Jesus was for peace on earth, justice on earth, compassion on earth, mercy on earth, and choice on earth.”
Later, in an appearance on O’Reilly’s show, Bigelow elaborated. Jesus, he argued, “spoke for the integrity of the individual, for free will, for the opportunity [for people] to express their faith and live their lives according to their values. To be prochoice is to allow people to be able to live their lives, make the most personal decisions about their lives . . . according to their own values.” But, O’Reilly pressed, do you really think Jesus would be happy over the millions of abortions in the almost thirty years since Roe v. Wade? Oh yes, Bigelow asserted, “I think he’s going to be happy that a lot of women did what they needed to do to make sure that they had happy and healthy families.”
So there you have it. Forget about “take up your cross” or “suffer the little children to come unto me.” This Jesus stands for the integrity of the individual and freedom for each person to live according to her or his own values, and God bless us, everyone. And this from a pastor of the United Church of Christ. Why, if we weren’t reasonably confident that we could find plenty of ELCA pastors who would say the same thing, we might be tempted to wonder what it means that we are in full communion with Pr. Bigelow’s denomination.
And, who knows? Maybe the T-shirt will have some appeal among ELCA pastors. After all, the Board of Pensions health care plan will pay for an abortion, no questions asked. Why not advertise that you’ve had one? PPFA’s president, Gloria Feldt, has defended the T-shirts by noting that women who have abortions do so “with thought and heart and moral deliberation.” Heck, why not put it on a T-shirt?
What troubles us is that, given the moral gravity of abortion (and we suppose Ms. Feldt would agree with that assessment, since she acknowledges it to be a decision that requires “moral deliberation”), PPFA seems determined to trivialize it by its incredibly insensitive product marketing. You can get the “Choice on Earth” slogan on a T-shirt now, too, as well as a number of other goodies which can be found on their website at <
www.ppfa.org>. There are lots of things not to like about PPFA, in our opinion, but pro-abortion holiday cards and T-shirts are really over the top.
—— by Richard O. Johnson, associate editor
Copyright 2004 ALPB