The problem of emotivism in Evangelical churches has been documented for some time. I first came across it in David Wells' wonderful book "No Place for Truth or Whatever Happened to Evangelical Theology?" In it he notes that there has been a serious doctrinal decline within Evangelical churches, especially as the "seeker service" model grew. Interestingly, Willow Creek began to recognize the doctrinal weakness of their model as well.
The issue, of course, is where that is for us. I don't think Lutherans over do the emotive side of things. Sometimes we might be a bit too intellectual. At any rate, the money quote for me was, "When you have membership with no theological or doctrinal depth that you have neglected to equip with the tools to wrestle with hard issues, the moment ickiness no longer rings true with young believers, their faith is destroyed." We need doctrinal depth in our Sunday Schools, confirmations, and youth ministries.
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Lutherman,
I know what you mean by people overusing the term "I feel..." I've dealt with it by thanking them for sharing where they are coming from. I can't argue that is where they are coming from, I can only share with the a different viewpoint. However, I am careful to point out to them that what they are expressing is not a feeling (happy, sad, angry, etc.) but an opinion. One cannot feel opinions. One can only think opinions. There is a difference. (Pity my poor online student who put in a paper that s/he "felt" an opinion! It wasn't pretty.)