The American Lutheran Publicity Bureau made a routine application for booth space at the coming summer convention of the Lutheran Church - Missouri Synod. Well, hardly a booth; more like a card table, really.
Application was made through the director of General Services for the LCMS, David Fiedler <David.Fiedler@lcms.org.>
Our application was denied because, the story went initially, our products might be in competition with Concordia Publishing House. Our president, Missouri Synod Pastor John Hannah made reply something to the effect that the ALPB presently has some 35 products compared to the gigazillion or so items that Pastor Paul McCain, CEO of Concordia Publishing, generates annually, forever and henceforth. Besides, as Hannah pointed out, Concordia Publishing House generously advertises many of its products through the pages of Lutheran Forum. So, like, what competition?
In reply Fiedler said, "It is the belief of the application review committee that we have the right balance and mix of exhibitors for the convention at this time."
The ALPB does not, by this judgment, represent the "right balance" within the "mix of exhibitors."
So the ALPB at the moment has no table space for the LCMS convention. (We don't even bother applying for the ELCA churchwide assembly and this year, we're beginning to pick up static from several ELCA synods that have previously permitted ALPB displays.)
I have placed some back-channel inquiries to a couple LCMS officials (Paul McCain is not one of them) for whatever help they might be able to offer.
Lacking any resolution, I suggest that maybe, perhaps, Concordia Publishing House clear away a little space at the end of one of their tables for an ALPB display. As I said, a card table would be about right.
Meanwhile, for our LCMS readers so inclined, a mild missive to <David.Fiedler@lcms.org> would not be altogether out of order.
Russell E Saltzman, editor
Forum Letter